Tell Congress: Reinstate Mandatory COOL Now!
Do you want to know where your food comes from? Do you want to be able to choose American beef at the grocery store? Join us in telling Congress it’s time to reinstate mandatory country-of-origin labeling (COOL).
American consumers deserve honest and transparent labels so they can make informed food choices at the grocery store, and they deserve the right to choose USA beef. Likewise, U.S. cattle producers deserve a fair chance to compete for this preference.
Just a handful of multinational corporations control the vast majority of the beef market and take advantage of their power. They can import beef, repackage it, and sell it as if it is USA beef. This is unfair to consumers and to family farmers working hard to raise high-quality beef, and it's time to restore truth and fairness in our food system.
We need mandatory COOL, and we need it now!
Your voice on this is important, and we need your help to get this done. There is currently legislation before Congress to reinstate mandatory COOL for beef:
ACT NOW: Tell Congress to reinstate mandatory COOL. We need fair, transparent, and competitive markets that work for farmers, ranchers, and consumers.